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ARTIST
TITLE
The Paradigm Shift
FORMAT
CD

LABEL
CATALOG #
MHR 012CD MHR 012CD
GENRE
RELEASE DATE
7/6/2010

This is the third album by Denmark's Martinez. Throughout his career Martin Schwanstein aka Martinez has experienced quite a few musical paradigm shifts. And he is certainly not the only one in the techno scene who has done so. Many of his fellow musicians also started, over time, focusing more on certain forms of techno and house music. In the case of Martinez, it was a shift from deep house to minimal techno and finally to his current dancefloor house sound; however, you never get the feeling that Martinez is just jumping on the bandwagon. When his first record, Momomowha, was released on Moon Harbour in 2008, the house revival had just started, and Martinez instantly managed to establish his own little niche. After 3 EPs and a co-production with label boss Matthias Tanzmann, Martinez has established himself on the label's roster of musicians and represents Moon Harbour at label parties all over the world. When you see Martinez DJ, his many years of experience become obvious -- he simply knows how to set a club on fire. The Paradigm Shift is unique in having mastered the balancing act between dancefloor rhythm and home-listening quality. His organic sound combines all elements such as dense beats and jazzy chords so well, the listener is convinced that all of these are cast from the same mold. Every now and then, you get the feeling you are listening to a really old house record that was simply produced with 2010 technology. Funky and explosive at all the right moments.