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ARTIST
TITLE
Take It
FORMAT
CD

LABEL
CATALOG #
TR 164CD TR 164CD
GENRE
RELEASE DATE
9/15/2009

This is the second full-length release from quickly-rising Danish indie-pop group, The Elephants. Their music is so infused with an uplifting, sunny vibe that it instantly puts a smile on your face. This is Brian Wilson-esque power-pop awash in gorgeous melodies, harmonies, backing vocals and quirky instruments such as horns, ukulele, harmonium, banjo, keyboards, etc. The Elephants' debut album came out in 2007 to ecstatic reviews all over Europe, in Japan and even in the Philippines, followed by a string of impossibly-great live shows. 2009 sees the band, based around vocalist and guitarist Bjarke Bendtsen, returning with a strong second album, once again full of great tunes, albeit more thoughtful and reflective this time around. Written and arranged in a house deep in the Danish forest, Take It is a testament to the beauty of life, the deep sadness that surrounds us and the unyielding power of friendship and love. With bouncy, propulsive guitar strums, rhythmic piano anthems, and dreamy, mournful lap steel, this is pop music as it was meant to be: strong and sad, timeless and uplifting, all at the same time. Take It was produced by the band, and engineered and co-produced by Mads Andersen. Fridolin Nordsoe mixed and mastered. Coming out at a time when especially pop music is usually shallow and banal, Take It is a testament to the grandeur of the 3 min. 30 sec. pop song, which is alive and well, even in Denmark.