Give It Life


Eitan Reiter presents Give It Life, released on Guy J's Armadillo Records. Reiter's ever evolving sound across the years has resulted in a varied and vital discography. As Eitan Ratier, he puts out techno on labels like Minus, Traum, and Praxxiz, and has released an excellent house and techno album on Mule Musiq with Sebastian Mullaert (MUSIQ 045CD/MUSIQ 179LP, 2014), as well as solo effort Place I Miss That I Haven't Been To(2010). He produces everything from minimal to psychedelic chill out to downtempo, he works in groups like Loud, and makes music for film and TV. Give It Life brings techno together with dark avant pop, proper songwriting, and inventive studio trickery. It was made partly on the road between gigs around the globe, as well as in four different studios and various other places like a farm in South Africa, a bench in New York, or a hotel room in Tokyo or Mexico. It is a coherent album that is not bound by any self-imposed rules and has come together naturally and organically. It features a number of collaborations, singers and instrumentalists and even finds the artist lets himself sing and play guitar. It also comes with some great videos for the tracks and has spawned a brand new live show with Nimrod Gorovich and Barak Rosen. Kicking off with "Choices", a tender mood is set with carefully treated vocals and slow, somber drums and chords. From there, the melancholic "All That I Know" has more pained chords laid over bustling, broken kick drums and "Fade Away" is an ethereal downtempo number coated in echo and reverb that makes it a hugely resonant track. The likes of "Other Kind Of Illusion" are brilliantly original tracks with gorgeous chords and guitars over pressurized thudding kicks, "Avoid" is a modern day love song without the cheese with sweeping emotions and intimate whispered vocals and big splashes of drums, then things play out through the fractured keys and pixelated synths of electronic masterpiece "Let It Out" and tripped-out beats of "The Black White Read" before ending on the lonely and insular chords and heavyhearted drums of "You Are (The One)". This is another essential album from a talented artist who has many different musical tricks up his sleeve and more than enough skills to carry them off. It is artistic, original and thoroughly absorbing from start to finish.